| Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites D Yoon, SM Choi, D Sohn Psychology & Marketing 25 (7), 602-618, 2008 | 272 | 2008 |
| Antecedents of mobile app usage among smartphone users SC Kim, D Yoon, EK Han Journal of marketing communications 22 (6), 653-670, 2016 | 217 | 2016 |
| Representation of women in news and photos: Comparing content to perceptions ME Len-Rios, S Rodgers, E Thorson, D Yoon Journal of Communication 55 (1), 152-168, 2005 | 166 | 2005 |
| Norms in social media: The application of theory of reasoned action and personal norms in predicting interactions with Facebook page like ads S Kim, J Lee, D Yoon Communication Research Reports 32 (4), 322-331, 2015 | 96 | 2015 |
| Brand experience on the website: its mediating role between perceived interactivity and relationship quality D Yoon, S Youn Journal of Interactive Advertising 16 (1), 1-15, 2016 | 81 | 2016 |
| Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism E Manuel, S Youn, D Yoon Journal of Marketing Communications 20 (6), 397-418, 2014 | 70 | 2014 |
| Building relationships with portal users: the interplay of motivation and relational factors D Yoon, F Cropp, G Cameron Journal of Interactive Advertising 3 (1), 1-11, 2002 | 54 | 2002 |
| Consumers’ responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type S Kim, S Youn, D Yoon International Journal of Advertising 38 (2), 207-236, 2019 | 51 | 2019 |
| Examining and extending advertising's dual mediation hypothesis to a branded mobile phone app R Ahmed, F Beard, D Yoon Journal of Interactive Advertising 16 (2), 133-144, 2016 | 34 | 2016 |
| Internet motives of users in the United States, United Kingdom, Australia, and Korea: A cross-cultural replication of the WMI S Rodgers, Y Jin, R Rettie, F Alpert, D Yoon Journal of Interactive Advertising 6 (1), 61-67, 2005 | 33 | 2005 |
| Cultural differences in Internet advertising: A content analysis of Internet advertising between the United States and Korea D Yoon, F Cropp PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 89-96, 1999 | 33 | 1999 |
| Historical images at a glance: North Korea in American editorial cartoons BH Winfield, D Yoon Newspaper Research Journal 23 (4), 97-100, 2002 | 14 | 2002 |
| Web users' attitude and behavior toward online coupons KH Han, D Yoon, GT Cameron PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 44-44, 2001 | 12 | 2001 |
| Use of endorsers in Internet advertising: A content analysis of top 100 American advertisers' web pages D Yoon Proceedings Of The Conference-American Academy Of Advertising, 169-175, 2000 | 12 | 2000 |
| Exploring the Effects of Media and Information Sources on Individuals’ Attitude, Perception, and Behavior Intentions Toward Crisis Responses T Nguyen, D Yoon, K Tsetsura 20THE International Public Relations Research Conference, 218, 2017 | 6 | 2017 |
| The effect of Web-based negative information on brand attitude D Yoon University of Missouri-Columbia, 2003 | 5 | 2003 |
| Comparisons of Presidential Election Campaigns: A Functional Approach to the Candidates' and their Parties' Web sites and TV Spots. D Yoon, S Joseph Southwestern Mass Communication Journal 24 (1), 2008 | 4 | 2008 |
| Cultural influences on consumers' processing of advertising: A structural equation approach TI Yoon, D Yoon Asian Journal of Communication 13 (1), 55-78, 2003 | 4 | 2003 |
| Cultural differences in Internet advertising: A content analysis of Internet advertising between the US and Korea D Yoon, F Cropp Annual Conference of AAA, Albuquerque, NM, 1999 | 4 | 1999 |
| exposed! Images of Asians and Asian Americans in news photographs S Rodgers, D Yoon Association for Education in Journalism and Mass Communication, Minorities …, 1999 | 3 | 1999 |
