Thorsten Hennig-Thurau

Получаване на мой собствен потребителски профил

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Съавтори

Dwayne D. GremlerProfessor of Marketing, Bowling Green State UniversityПотвърден имейл адрес: bgsu.edu
Kevin GwinnerKansas State UniversityПотвърден имейл адрес: ksu.edu
Mark B HoustonProfessor of Marketing, Texas Christian UniversityПотвърден имейл адрес: tcu.edu
Michael PaulProfessor of Marketing, University of AugsburgПотвърден имейл адрес: wiwi.uni-augsburg.de
Markus GrothUNSW SydneyПотвърден имейл адрес: unsw.edu.au
André MarchandLeipzig University, GermanyПотвърден имейл адрес: wifa.uni-leipzig.de
Vincent MitchellProfessor of Marketing, The University of Sydney Business SchoolПотвърден имейл адрес: sydney.edu.au
Henrik SattlerUniversity of HamburgПотвърден имейл адрес: uni-hamburg.de
Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU MunichПотвърден имейл адрес: lmu.de
Caroline WiertzBayes Business School (formerly Cass), City, University of LondonПотвърден имейл адрес: city.ac.uk
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyПотвърден имейл адрес: wiwi.uni-frankfurt.de
Thomas RudolphProfessor of Marketing and Retail ManagementПотвърден имейл адрес: unisg.ch
Lara LobschatAssistant Professor of Marketing, Maastricht UniversityПотвърден имейл адрес: maastrichtuniversity.nl
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciПотвърден имейл адрес: northwestern.edu
Arvind RangaswamyPenn State UniversityПотвърден имейл адрес: psu.edu
Sonja GenslerMarketing Center MünsterПотвърден имейл адрес: uni-muenster.de
Klaus-Peter WiedmannProfessor Marketing and Management, Leibniz Universität HannoverПотвърден имейл адрес: m2.uni-hannover.de
Ann-Kristin KupferKIT (Karlsruhe Institute of Technology)Потвърден имейл адрес: kit.edu
Raoul V. KüblerESSEC Business SchoolПотвърден имейл адрес: essec.edu
Ulf SchraderTU BerlinПотвърден имейл адрес: tu-berlin.de

Следене

Thorsten Hennig-Thurau

University of Muenster

Потвърден имейл адрес: wiwi.uni-muenster.de - Начална страница

Marketing social media digitalization entertainment industries metaverse


Заглавие Сортиране по цитати Сортиране по година Сортиране по заглавие	Позовавания Позовавания	Година
Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler Journal of interactive marketing 18 (1), 38-52, 2004	9911	2004
Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality T Hennig-Thurau, KP Gwinner, DD Gremler Journal of service research 4 (3), 230-247, 2002	3599	2002
The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development T Hennig‐Thurau, A Klee Psychology & Marketing 14 (8), 737-764, 1998	2610	1998
The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010	2448	2010
Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet T Hennig-Thurau, G Walsh, G Walsh International journal of electronic commerce 8 (2), 51-74, 2003	1761	2003
Are all smiles created equal? How emotional contagion and emotional labor affect service relationships T Hennig-Thurau, M Groth, M Paul, DD Gremler Journal of marketing 70 (3), 58-73, 2006	1450	2006
Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention T Hennig‐Thurau Journal of Service Management 15 (5), 460-478, 2004	1285	2004
Modeling and managing student loyalty: An approach based on the concept of relationship quality T Hennig-Thurau, MF Langer, U Hansen Journal of service research 3 (4), 331-344, 2001	1203	2001
Customer reactions to emotional labor: The roles of employee acting strategies and customer detection accuracy M Groth, T Hennig-Thurau, G Walsh Academy of management Journal 52 (5), 958-974, 2009	829	2009
Social commerce: a contingency framework for assessing marketing potential MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann Journal of interactive marketing 27 (4), 311-323, 2013	680	2013
Value creation in the video game industry: Industry economics, consumer benefits, and research opportunities A Marchand, T Hennig-Thurau Journal of interactive marketing 27 (3), 141-157, 2013	595	2013
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies T Hennig-Thurau, C Wiertz, F Feldhaus Journal of the Academy of Marketing Science 43, 375-394, 2015	509	2015
Willing and able to fake emotions: a closer examination of the link between emotional dissonance and employee well-being. SD Pugh, M Groth, T Hennig-Thurau Journal of applied psychology 96 (2), 377, 2011	502	2011
Consumer file sharing of motion pictures T Hennig-Thurau, V Henning, H Sattler Journal of marketing 71 (4), 1-18, 2007	486	2007
Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention T Hennig-Thurau Springer Science & Business Media, 2000	445	2000
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies T Hennig-Thurau, CF Hofacker, B Bloching Journal of interactive marketing 27 (4), 237-241, 2013	419	2013
German consumer decision‐making styles G Walsh, VW MITCHELL, T Hennig‐Thurau Journal of Consumer Affairs 35 (1), 73-95, 2001	393	2001
Relationship quality and customer retention through strategic communication of customer skills T Hennig-Thurau Journal of marketing management 16 (1-3), 55-79, 2000	381	2000
Does customer demotion jeopardize loyalty? T Wagner, T Hennig-Thurau, T Rudolph Journal of marketing 73 (3), 69-85, 2009	380	2009
Consumer confusion proneness: scale development, validation, and application G Walsh, T Hennig-Thurau, VW Mitchell Journal of Marketing Management 23 (7-8), 697-721, 2007	325	2007

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