Следене
Apiradee Wongkitrungrueng
Apiradee Wongkitrungrueng
Mahidol University International College
Потвърден имейл адрес: mahidol.edu
Заглавие
Позовавания
Позовавания
Година
The role of live streaming in building consumer trust and engagement with social commerce sellers
A Wongkitrungrueng, N Assarut
Journal of business research 117, 543-556, 2020
8472020
Live streaming commerce from the sellers’ perspective: implications for online relationship marketing
A Wongkitrungrueng, N Dehouche, N Assarut
Journal of Marketing Management 36 (5-6), 488-518, 2020
2942020
Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences
A Wongkitrungrueng, L Suprawan
International Journal of Human–Computer Interaction, 1-20, 2023
492023
When art meets mall: Impact on shopper responses
A Vukadin, A Wongkitrungrueng, N Assarut
Journal of Product & Brand Management 27 (3), 277-293, 2018
392018
The cake looks yummy on the shelf up there: The interactive effect of retail shelf position and consumers’ personal sense of power on indulgent choice
A Wongkitrungrueng, A Valenzuela, S Sen
Journal of Retailing 94 (3), 280-295, 2018
212018
Is salesperson attractiveness a boon or a bane? The moderating role of perceived labor cost‐to‐price ratio in retail bargaining
A Wongkitrungrueng, D Hildebrand, S Sen, K Nuttavuthisit
Journal of Consumer Psychology 30 (3), 447-465, 2020
132020
Exploring how and why consumers create unintended uses of products
A Wongkitrungrueng
International Journal of Business Innovation and Research 16 (4), 453-470, 2018
122018
Customer deference to service providers in ordinary service encounters
A Wongkitrungrueng, K Nuttavuthisit, T Szabo-Douat, S Sen
Journal of Service Theory and Practice 29 (2), 189-212, 2019
82019
Exploring consumer power triggers in retail and service settings
A Wongkitrungrueng
International Journal of Services and Operations Management 34 (4), 421-446, 2019
72019
Looking up or looking down makes you indulge more: The fit between store shelf cues and consumer dispositional power
A Valenzuela, A Wongkitrungrueng, S Sen
ACR North American Advances, 2014
52014
FACEBOOK LIVE AND APPAREL SHOPPING: A CASE FROM THE WORLD’S SOCIAL-COMMERCE LEADER
A Wongkitrungrueng
Global Fashion Management Conference, 166-167, 2017
22017
Salesperson Attractiveness and Consumers’ Bargaining Behavior: the Moderating Role of Salary Contribution
A Wongkitrungrueng, S Sen
ACR Asia-Pacific Advances, 2012
12012
Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles
A Wongkitrungrueng, K Nuttavuthisit, S Sen
Journal of Global Scholars of Marketing Science, 1-22, 2023
2023
The Path of ‘No’Resistance to Temptation: Lessons Learned from Active Buddhist Consumers in Thailand
A Wongkitrungrueng, P Juntongjin
Religions 13 (8), 742, 2022
2022
THE INFLUENCE OF FIRM/INDUSTRY PERFORMANCE ON CONSUMER WELL-BEING
A Wongkitrungrueng, N Amarase, N Thongsri
Global Fashion Management Conference, 188-191, 2019
2019
Would Being Exposed to the High Shelf Make You Choose Chocolate More?
A Wongkitrungrueng, S Sen
ACR Asia-Pacific Advances, 2012
2012
Live Streaming, Social Consumer Selling, and Consumer Trust--Model
A Wongkitrungrueng, N Assarut
Journal of Business Research, 0
Powerfulness as a License to Indulge
A Wongkitrungrueng
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