Следене
Pauline Maclaran
Pauline Maclaran
Professor of Marketing & Consumer Research
Потвърден имейл адрес: rhul.ac.uk
Заглавие
Позовавания
Позовавания
Година
Focus group data and qualitative analysis programs: Coding the moving picture as well as the snapshots
M Catterall, P Maclaran
Sociological research online 2 (1), 41-49, 1997
4141997
The center cannot hold: consuming the utopian marketplace
P Maclaran, S Brown
Journal of Consumer Research 32 (2), 311-323, 2005
3482005
Researching consumers in virtual worlds: A cyberspace odyssey
M Catterall, P Maclaran
Journal of Consumer Behaviour: An International Research Review 1 (3), 228-237, 2002
2272002
Heterotopian space and the utopics of ethical and green consumption
A Chatzidakis, P Maclaran, A Bradshaw
Journal of Marketing Management 28 (3-4), 494-515, 2012
2232012
Researching the social web: marketing information from virtual communities
P Maclaran, M Catterall
Marketing Intelligence & Planning 20 (6), 319-326, 2002
2212002
Feminism’s fourth wave: a research agenda for marketing and consumer research
P Maclaran
Journal of Marketing Management 31 (15-16), 1732-1738, 2015
1712015
Contemporary issues in marketing and consumer behaviour
E Parsons, P Maclaran, A Chatzidakis
Routledge, 2017
1592017
Rethinking consumer culture theory from the postmodern to the communist horizon
B Cova, P Maclaran, A Bradshaw
Marketing Theory 13 (2), 213-225, 2013
1522013
Critical reflection in the marketing curriculum
M Catterall, P Maclaran, L Stevens
Journal of Marketing Education 24 (3), 184-192, 2002
1432002
The (re‐) configuration of production and consumption in empty nest households/families
MK Hogg, C Folkman Curasi, P Maclaran
Consumption Markets & Culture 7 (3), 239-259, 2004
1172004
Consumption and spirituality
D Rinallo, LM Scott, P Maclaran
Routledge, 2013
1102013
Analysing qualitative data: computer software and the market research practitioner
P Maclaran, M Catterall
Qualitative market research: An international Journal, 2002
1082002
Marketing and feminism in historic perspective
P Maclaran
Journal of Historical Research in Marketing, 2012
992012
Rhetorical issues in writing interpretivist consumer research
MK Hogg, P Maclaran
Qualitative Market Research: An International Journal, 2008
992008
Body talk: Questioning the assumptions in cognitive age
M Catterall, P Maclaran
Psychology & Marketing 18 (10), 1117-1133, 2001
992001
Marketing and feminism: Current issues and research
M Catterall, P Maclaran, L Stevens
Routledge, 2013
962013
The SAGE handbook of marketing theory
P Maclaran, B Stern, M Saren
The SAGE Handbook of Marketing Theory, 1-544, 2009
962009
I can't believe it's not Bakhtin!: literary theory, postmodern advertising, and the gender agenda
S Brown, L Stevens, P Maclaran
Journal of Advertising 28 (1), 11-24, 1999
911999
Postmodern paralysis: the critical impasse in feminist perspectives on consumers
M Catterall, P Maclaran, L Stevens
Journal of Marketing Management 21 (5-6), 489-504, 2005
822005
19 Focus groups in marketing research
M Catterall, P Maclaran
Handbook of qualitative research methods in marketing, 255, 2006
812006
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