| Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent NJ Evans, J Phua, J Lim, H Jun Journal of interactive advertising 17 (2), 138-149, 2017 | 1151 | 2017 |
| Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising BW Wojdynski, NJ Evans Journal of Advertising 45 (2), 157-168, 2016 | 797 | 2016 |
| The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats BW Wojdynski, NJ Evans International Journal of Advertising 39 (1), 4-31, 2020 | 163 | 2020 |
| Rethinking the persuasion knowledge model: Schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising NJ Evans, D Park Journal of Current Issues & Research in Advertising 36 (2), 157-176, 2015 | 148 | 2015 |
| Measuring sponsorship transparency in the age of native advertising BW Wojdynski, NJ Evans, MG Hoy Journal of Consumer Affairs 52 (1), 115-137, 2018 | 141 | 2018 |
| The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising C Campbell, NJ Evans Journal of Interactive Marketing 43 (1), 17-32, 2018 | 129 | 2018 |
| Parenting "YouTube Natives": The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos NJ Evans, MG Hoy, CC Childers Journal of Advertising 47 (4), 326-346, 2018 | 126 | 2018 |
| How sponsorship transparency mitigates negative effects of advertising recognition NJ Evans, BW Wojdynski, MG Hoy International Journal of Advertising, 2018 | 98 | 2018 |
| What does a gamer look like? Video games, advertising, and diversity S Chess, NJ Evans, JJD Baines Television & New Media 18 (1), 37-57, 2017 | 87 | 2017 |
| Coddling our kids: Can parenting style affect attitudes toward advergames? NJ Evans, L Carlson, M Grubbs Hoy Journal of Advertising 42 (2-3), 228-240, 2013 | 80 | 2013 |
| Parents' presumed persuasion knowledge of children's advergames: The influence of advertising disclosure modality and cognitive load NJ Evans, MG Hoy Journal of Current Issues & Research in Advertising 37 (2), 146-164, 2016 | 63 | 2016 |
| Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned GJ Nowak, NJ Evans, BW Wojdynski, SJG Ahn, ME Len-Rios, K Carera, ... Vaccine 38 (5), 1225-1233, 2020 | 59 | 2020 |
| Exploring the impact of the US measles outbreak on parental awareness of and support for vaccination MA Cacciatore, G Nowak, NJ Evans Health Affairs 35 (2), 334-340, 2016 | 31 | 2016 |
| Pinpointing persuasion in children's advergames: Exploring the relationship among parents’ Internet mediation, marketplace knowledge, attitudes, and the support for regulation NJ Evans Journal of Interactive Advertising 14 (2), 73-85, 2014 | 29 | 2014 |
| Extending expectancy violations theory to multiplayer online games: The structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and … NJ Evans, H Bang Journal of Promotion Management 25 (4), 589-608, 2019 | 23 | 2019 |
| Deception by design: Analyzing native advertising design and disclosures on news websites BW Wojdynski, NJ Evans annual conference of the Association for Education in Journalism and Mass …, 2014 | 22* | 2014 |
| It's Complicated: The 2014–2015 US Measles outbreak and parents’ vaccination beliefs, confidence, and intentions MA Cacciatore, GJ Nowak, NJ Evans Risk analysis 38 (10), 2178-2192, 2018 | 18 | 2018 |
| Effects of disclosure, placement type, and ad–context congruence on brand and advertising recognition: an exploration of care model processing S Sun, NJ Evans Journal of Current Issues & Research in Advertising 43 (2), 219-235, 2022 | 11 | 2022 |
| An introduction to the special issue on native and covert advertising formats NJ Evans, B Wojdynski International Journal of Advertising 39 (1), 1-3, 2020 | 10 | 2020 |
| How the impact of social media influencer disclosures changes over time: discounting cues and exposure level can affect consumer attitudes and purchase intention NJ Evans, DC Balaban, B Naderer, M Mucundorfeanu Journal of Advertising Research 62 (4), 353-366, 2022 | 9 | 2022 |
Bartosz W. WojdynskiJim Kennedy New Media Professor, University of GeorgiaVerified email at uga.edu
