Следене
Nathaniel J. Evans
Nathaniel J. Evans
Associate Professor, Department of Advertising and Public Relations, College of Journalism and Mass
Потвърден имейл адрес: uga.edu
Заглавие
Позовавания
Позовавания
Година
Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent
NJ Evans, J Phua, J Lim, H Jun
Journal of interactive advertising 17 (2), 138-149, 2017
13212017
Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising
BW Wojdynski, NJ Evans
Journal of Advertising 45 (2), 157-168, 2016
8452016
The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats
BW Wojdynski, NJ Evans
International Journal of Advertising 39 (1), 4-31, 2020
1942020
Rethinking the persuasion knowledge model: Schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
NJ Evans, D Park
Journal of Current Issues & Research in Advertising 36 (2), 157-176, 2015
1612015
Measuring sponsorship transparency in the age of native advertising
BW Wojdynski, NJ Evans, MG Hoy
Journal of Consumer Affairs 52 (1), 115-137, 2018
1572018
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
C Campbell, NJ Evans
Journal of Interactive Marketing 43 (1), 17-32, 2018
1402018
Parenting "YouTube Natives": The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
NJ Evans, MG Hoy, CC Childers
Journal of Advertising 47 (4), 326-346, 2018
1342018
How sponsorship transparency mitigates negative effects of advertising recognition
NJ Evans, BW Wojdynski, MG Hoy
International Journal of Advertising, 2018
1182018
What does a gamer look like? Video games, advertising, and diversity
S Chess, NJ Evans, JJD Baines
Television & New Media 18 (1), 37-57, 2017
932017
Coddling our kids: Can parenting style affect attitudes toward advergames?
NJ Evans, L Carlson, M Grubbs Hoy
Journal of Advertising 42 (2-3), 228-240, 2013
822013
Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned
GJ Nowak, NJ Evans, BW Wojdynski, SJG Ahn, ME Len-Rios, K Carera, ...
Vaccine 38 (5), 1225-1233, 2020
672020
Parents' presumed persuasion knowledge of children's advergames: The influence of advertising disclosure modality and cognitive load
NJ Evans, MG Hoy
Journal of Current Issues & Research in Advertising 37 (2), 146-164, 2016
672016
Exploring the impact of the US measles outbreak on parental awareness of and support for vaccination
MA Cacciatore, G Nowak, NJ Evans
Health Affairs 35 (2), 334-340, 2016
332016
Pinpointing persuasion in children's advergames: Exploring the relationship among parents’ Internet mediation, marketplace knowledge, attitudes, and the support for regulation
NJ Evans
Journal of Interactive Advertising 14 (2), 73-85, 2014
292014
Extending expectancy violations theory to multiplayer online games: The structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and …
NJ Evans, H Bang
Journal of Promotion Management 25 (4), 589-608, 2019
272019
Deception by design: Analyzing native advertising design and disclosures on news websites
BW Wojdynski, NJ Evans
annual conference of the Association for Education in Journalism and Mass …, 2014
24*2014
Disclosure-driven recognition of native advertising: A test of two competing mechanisms
EA Van Reijmersdal, E Brussee, N Evans, BW Wojdynski
Journal of Interactive Advertising 23 (2), 85-97, 2023
202023
Effects of disclosure, placement type, and ad–context congruence on brand and advertising recognition: an exploration of care model processing
S Sun, NJ Evans
Journal of Current Issues & Research in Advertising 43 (2), 219-235, 2022
182022
It's Complicated: The 2014–2015 US Measles outbreak and parents’ vaccination beliefs, confidence, and intentions
MA Cacciatore, GJ Nowak, NJ Evans
Risk analysis 38 (10), 2178-2192, 2018
182018
How the impact of social media influencer disclosures changes over time: discounting cues and exposure level can affect consumer attitudes and purchase intention
NJ Evans, DC Balaban, B Naderer, M Mucundorfeanu
Journal of Advertising Research 62 (4), 353-366, 2022
152022
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