| Examining the relationship between brand emotion and brand extension among supporters of professional football clubs I Abosag, S Roper, D Hind European Journal of marketing 46 (9), 1233-1251, 2012 | 264 | 2012 |
| The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment I Abosag, M F. Farah European Journal of Marketing 48 (11/12), 2262-2283, 2014 | 199 | 2014 |
| What is dark about the dark-side of business relationships? I Abosag, DA Yen, BR Barnes Industrial Marketing Management 55, 5-9, 2016 | 168 | 2016 |
| Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites I Abosag, ZB Ramadan, T Baker, Z Jin Journal of Business Research 117, 862-872, 2020 | 139 | 2020 |
| Metaverse-retail service quality: A future framework for retail service quality in the 3D internet E Gadalla, K Keeling, I Abosag Journal of Marketing Management 29 (13-14), 1493-1517, 2013 | 138 | 2013 |
| The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships I Abosag, JW Lee International Business Review 22 (3), 602-614, 2013 | 137 | 2013 |
| Localization in China: How guanxi moderates Sino–US business relationships DA Yen, I Abosag Journal of Business Research 69 (12), 5724-5734, 2016 | 88 | 2016 |
| Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships DA Yen, I Abosag, YA Huang, B Nguyen Industrial Marketing Management 66, 103-114, 2017 | 82 | 2017 |
| Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships I Abosag, P Naudé Industrial Marketing Management 43 (6), 887-896, 2014 | 77 | 2014 |
| Customer deviance: A framework, prevention strategies, and opportunities for future research PW Fombelle, CM Voorhees, MR Jenkins, K Sidaoui, S Benoit, T Gruber, ... Journal of Business Research 116, 387-400, 2020 | 75 | 2020 |
| The role of networking and commitment in foreign market entry process: Multinational corporations in the Chinese automobile industry JW Lee, I Abosag, J Kwak International Business Review 21 (1), 27-39, 2012 | 75 | 2012 |
| All in the value: The impact of brand and social network relationships on the perceived value of customer endorsed Facebook advertising ZB Ramadan, I Abosag, V Zabkar European Journal of Marketing 52 (7/8), 1704-1726, 2018 | 53 | 2018 |
| The commitment-trust theory: the British and Saudi Arabian cross-national perspectives I Abosag, C Tynan, C Lewis University of Nottingham, 2006 | 43 | 2006 |
| Dancing with macro‐boycotters: the case of Arla Foods I Abosag Marketing Intelligence & Planning 28 (3), 365-373, 2010 | 40 | 2010 |
| Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study T Gruber, I Abosag, AE Reppel, I Szmigin The TQM Journal 23 (2), 128-144, 2011 | 38 | 2011 |
| The antecedents and consequence of Et-Moone B2B relationships I Abosag Industrial Marketing Management 51, 150-157, 2015 | 23 | 2015 |
| Second Life as a research environment: avatar-based focus groups (AFG) E Gadalla, I Abosag, K Keeling Qualitative Market Research: An International Journal 19 (1), 101-114, 2016 | 22 | 2016 |
| Rethinking guanxi and performance: understanding the dark side of Sino–US business relationships I Abosag, DA Yen, BR Barnes, E Gadalla International Business Review 30 (4), 101775, 2021 | 20 | 2021 |
| The mystique of macro‐boycotting behaviour: a conceptual framework EA Aish, S McKechnie, I Abosag, S Hassan International Journal of Consumer Studies 37 (2), 165-171, 2013 | 18 | 2013 |
| Understanding marketing innovativeness in Asia: a research agenda I Abosag, DR Brennan Asian business & management 16, 212-225, 2017 | 16 | 2017 |
Zahy RamadanLebanese American UniversityПотвърден имейл адрес: lau.edu.lb
