Jose-Luis Munuera-Aleman

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Elena Delgado-BallesterUniversidad de MurciaVerified email at um.es
Ana Isabel Rodriguez escuderoUniversidad de ValladolidVerified email at eco.uva.es
Salvador Ruiz de MayaProfessor of Marketing. Catedrático de Universidad. University of MurciaVerified email at um.es
Francisco-Jose Molina-CastilloFull Professor (Catedrático de Universidad), University of Murcia, SpainVerified email at um.es
Hernandez-Espallardo or Hernández-...Marketing department. University of MurciaVerified email at um.es
Narciso Arcas LarioUniversidad Politécnica de CartagenaVerified email at upct.es
Maria Jesus YagüeCatedrática marketing UAMVerified email at uam.es
Sergio RománProfessor and Chair of Marketing (University of Murcia, Spain)Verified email at um.es
pilar carbonellYork UniversityVerified email at yorku.ca
Maria Sicilia (ORCID: 0000-0002-173...Associate Professor, University of Murcia (Spain)Verified email at um.es
Michael A. StankoAssociate Professor of Innovation & Marketing, NC State UniversityVerified email at ncsu.edu
Roger J CalantoneMichigan State UniversityVerified email at broad.msu.edu
Inés López LópezUniversidad de Murcia, Profesora Titular de Comercialización e Investigación de MercadosVerified email at um.es
Domingo Garcia-Pérez-de-LemaProfesor de Contabilildad y Finanzas (UPCT)Verified email at upct.es
Daniel Jiménez-JiménezUniversidad de MurciaVerified email at um.es
María PemartínProfesora Contratado Doctor en la Universidad de MurciaVerified email at um.es
Francisco J. Sarabia-SanchezProfessor of Marketing and Marketing ResearchVerified email at umh.es
Paola Andrea ORTIZ-RENDÓN, Ph.DPhD in Engineering and Marketing professor at Institución Universitaria Colegio Mayor de AntioquiaVerified email at colmayor.edu.co
Francisco Mas-RuizCatedrático Universidad, Universidad de AlicanteVerified email at ua.es
Marcelo Gattermann PerinEAESP / FGVVerified email at fgv.br

Jose-Luis Munuera-Aleman

Professor of Marketing .Catedrático de Universidad

Verified email at um.es

New Product Development Marketing Strategy Innovation New Services Business Growth


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Brand trust in the context of consumer loyalty E Delgado‐Ballester, JL Munuera‐Alemán European Journal of marketing, 2001	1904	2001
Estrategias de marketing: un enfoque basado en el proceso de dirección JL Munuera Alemán, AI Rodriguez Escudero ESIC Editorial, 2012	1416*	2012
Does brand trust matter to brand equity? E Delgado‐Ballester, JL Munuera‐Alemán Journal of product & brand management, 2005	1364	2005
Development and validation of a brand trust scale E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen International journal of market research 45 (1), 35-54, 2003	1339	2003
Effects of interactivity in a web site: The moderating effect of need for cognition M Sicilia, S Ruiz, JL Munuera Journal of advertising 34 (3), 31-44, 2005	558	2005
Determinants and consequences of ethical behaviour: an empirical study of salespeople S Román, JL Munuera European Journal of Marketing, 2005	294	2005
Trade fairs as services: a look at visitors’ objectives in Spain JL Munuera, S Ruiz Journal of Business Research 44 (1), 17-24, 1999	215	1999
Criteria employed for go/no-go decisions when developing successful highly innovative products P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero Industrial Marketing Management 33 (4), 307-316, 2004	181	2004
Organic food consumption in Europe: International segmentation based on value system differences SR De Maya, I López-López, JL Munuera Ecological Economics 70 (10), 1767-1775, 2011	168	2011
Brand trust in the context of consumer loyalty E Delgado, JL Munuera European Journal of marketing 35 (11/12), 1238-1258, 2001	158	2001
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness FJ Molina-Castillo, D Jimenez-Jimenez, JL Munuera-Aleman Industrial Marketing Management 40 (7), 1172-1182, 2011	153	2011
The effects of sales training on sales force activity S Román, S Ruiz, JL Munuera European Journal of Marketing, 2002	140	2002
Effects of nationality, gender, and religiosity on business-related ethicality RA Peterson, G Albaum, D Merunka, JL Munuera, SM Smith Journal of Business Ethics 96 (4), 573-587, 2010	112	2010
Marketing estratégico: teoría y casos JL Munuera, AI Rodríguez Ediciones Pirámide, 1998	106*	1998
The joint impact of quality and innovativeness on short-term new product performance FJ Molina-Castillo, JL Munuera-Aleman Industrial Marketing Management 38 (8), 984-993, 2009	105	2009
Evolución en las dimensiones del concepto de marketing JLM Alemán INFORMACION COMERCIAL ESPANOLA-MONTHLY EDITION-, 126-126, 1993	98	1993
New product performance indicators: Time horizon and importance attributed by managers FJ Molina-Castillo, JL Munuera-Alemán Technovation 29 (10), 714-724, 2009	90	2009
Technology newness and impact of go/no-go criteria on new product success P Carbonell, AI Rodriguez Escudero, JL Munuera Aleman Marketing Letters 15 (2), 81-97, 2004	73	2004
Las preferencias del consumidor: estudio de su composición a través del análisis conjunto SR De Maya, JLM Alemán Estudios sobre consumo 28, 27-43, 1993	71	1993
Speed to market for innovative products: blessing or curse? MA Stanko, FJ Molina‐Castillo, JL Munuera‐Aleman Journal of Product Innovation Management 29 (5), 751-765, 2012	66	2012

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