Следене
Siva K Balasubramanian
Siva K Balasubramanian
Stuart School of Business, Illinois Institute of Technology
Потвърден имейл адрес: stuart.iit.edu - Начална страница
Заглавие
Позовавания
Позовавания
Година
Beyond advertising and publicity: Hybrid messages and public policy issues
SK Balasubramanian
Journal of advertising 23 (4), 29-46, 1994
13361994
Audience response to product placements: An integrative framework and future research agenda
SK Balasubramanian, JA Karrh, H Patwardhan
Journal of advertising 35 (3), 115-141, 2006
8302006
Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act
SK Balasubramanian, C Cole
Journal of marketing 66 (3), 112-127, 2002
4912002
Age differences in consumers' search for information: Public policy implications
CA Cole, SK Balasubramanian
Journal of consumer research 20 (1), 157-169, 1993
4251993
Viewers' evaluations of product placements in movies: Public policy issues and managerial implications
PB Gupta, SK Balasubramanian, ML Klassen
Journal of Current Issues & Research in Advertising 22 (2), 41-52, 2000
3032000
Brand romance: a complementary approach to explain emotional attachment toward brands
H Patwardhan, SK Balasubramanian
Journal of Product & Brand Management 20 (4), 297-308, 2011
2892011
Agro‐biotechnology and organic food purchase in the United Kingdom
AP Rimal, W Moon, S Balasubramanian
British Food Journal 107 (2), 84-97, 2005
2062005
Long-term view of the diffusion of durables: a study of the role of price and adoption influence processes via tests of nested models
WA Kamakura, S Balasubramanian
Intern. J. of Research in Marketing 5, 1-13, 1988
2061988
Public attitudes toward agrobiotechnology: The mediating role of risk perceptions on the impact of trust, awareness, and outrage
W Moon, SK Balasubramanian
Applied Economic Perspectives and Policy 26 (2), 186-208, 2004
2032004
Knowledge sharing—A key role in the downstream supply chain
SC Shih, SHY Hsu, Z Zhu, SK Balasubramanian
Information & management 49 (2), 70-80, 2012
1992012
Long‐term forecasting with innovation diffusion models: The impact of replacement purchases
WA Kamakura, SK Balasubramanian
Journal of forecasting 6 (1), 1-19, 1987
1991987
Public perceptions and willingness-to-pay a premium for non-GM foods in the US and UK
W Moon, SK Balasubramanian
AgBioForum, 2001
1962001
Testing the dimensionality of the self-consciousness scales
B Mittal, SK Balasubramanian
Journal of Personality Assessment 51 (1), 53-68, 1987
1961987
The effects of expertise, end goal, and product type on adoption of preference formation strategy
MF King, SK Balasubramanian
Journal of the academy of marketing science 22, 146-159, 1994
1891994
Willingness to Pay for Non‐biotech Foods in the US and UK
W Moon, SK Balasubramanian
Journal of Consumer Affairs 37 (2), 317-339, 2003
1342003
A comparative analysis of three communication formats: Advertising, infomercial, and direct experience
M Singh, SK Balasubramanian, G Chakraborty
Journal of Advertising 29 (4), 59-75, 2000
1292000
Analyzing variations in advertising and promotional expenditures: Key correlates in consumer, industrial, and service markets
SK Balasubramanian, V Kumar
Journal of Marketing 54 (2), 57-68, 1990
1131990
The impact of high-quality firm achievements on shareholder value: focus on Malcolm Baldrige and JD Power and Associates awards
SK Balasubramanian, I Mathur, R Thakur
Journal of the Academy of Marketing Science 33 (4), 413-422, 2005
1102005
Measuring consumer attitudes toward the marketplace with tailored interviews
SK Balasubramanian, WA Kamakura
Journal of Marketing Research 26 (3), 311-326, 1989
811989
Modeling attitude constructs in movie product placements
S K. Balasubramanian, H Patwardhan, D Pillai, K K. Coker
Journal of product & brand management 23 (7), 516-531, 2014
782014
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Статии 1–20