| Online shopping cart abandonment: a consumer mindset perspective D Rubin, C Martins, V Ilyuk, D Hildebrand Journal of Consumer Marketing 37 (5), 487-499, 2020 | 55 | 2020 |
| Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non-native generations AB Mahmoud, J Ball, D Rubin, L Fuxman, I Mohr, D Hack-Polay, ... Journal of Marketing Communications 28 (8), 864-888, 2022 | 37 | 2022 |
| Global trends in hospitality L Aksoy, S Choi, T Dogru, T Keiningham, M Lorenz, D Rubin, JB Tracey Journal of Business Research 142, 957-973, 2022 | 32 | 2022 |
| Flavor fatigue: Cognitive depletion influences consumer enjoyment of complex flavors D Hildebrand, D Rubin, R Hadi, T Kramer Journal of Consumer Psychology 31 (1), 103-111, 2021 | 21 | 2021 |
| Shape‐and trait‐congruency: Using appearance‐based cues as a basis for product recommendations B Vallen, K Sridhar, D Rubin, V Ilyuk, LG Block, JJ Argo Journal of Consumer Psychology 29 (2), 271-284, 2019 | 21 | 2019 |
| Turn up the volume if you’re feeling lonely: The effect of mobile application sound on consumer outcomes LM Poupis, D Rubin, L Lteif Journal of Business Research 126, 263-278, 2021 | 19 | 2021 |
| Beyond the box office: A conceptual framework for the drivers of audience engagement D Rubin, I Mohr, V Kumar Journal of Business Research 151, 473-488, 2022 | 15 | 2022 |
| There's not much to tell: The impact of emotional resilience on negative word‐of‐mouth following service failure L Lteif, D Rubin, J Ball, C Lamberton Psychology & Marketing, 2023 | 8 | 2023 |
| Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior D Rubin, D Hildebrand, LF Malloy‐Diniz Psychology & Marketing, 2022 | 8 | 2022 |
| Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction L Perkins-Munn, T., Evans, H., Buoye, A., Rubin, D., Keiningham, T., Aksoy Journal of Creating Value, 1-22, 2022 | 5* | 2022 |
| Exploring customer engagement tensions when pursuing responsible business practices AS Gallan, D Hildebrand, Y Komarova, D Rubin, R Shay Journal of Service Management, 2024 | 1 | 2024 |
| The Impact of Modality Expectancy on Memory Accuracy for Brand Names D Rubin | 1 | 2016 |
| Global trends in hospitality JB Tracey, D Rubin, M Lorenz, T Keiningham, T Dogru, S Choi, L Aksoy | | 2021 |
| Business and Economics: The Transformative Potential of Marketing to Fight Child Poverty FT Cadet, D Rubin, J Ball Inequalities in the Early Years, 57-68, 2018 | | 2018 |
| Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors R Hadi, D Rubin, D Hildebrand, T Kramer ACR North American Advances, 2018 | | 2018 |
| When Under Cognitive Load, Extraverts Generate More False Memories, But Introverts Generate Fewer False Memories D Rubin, PM Connell ACR North American Advances, 2011 | | 2011 |
| How Altruism Drives Risk-Taking D Rubin, D Hildebrand, S Sen, M Lesizza Available at SSRN 4635349, 0 | | |
| This manuscript has been published at the Journal of Consumer Marketing. D Rubin, C Martins, V Ilyuk, D Hildebrand | | |
Diogo HildebrandBaruch College, CUNYПотвърден имейл адрес: baruch.cuny.edu
