| Frontiers: Machines vs. humans: The impact of artificial intelligence chatbot disclosure on customer purchases X Luo, S Tong, Z Fang, Z Qu Marketing Science 38 (6), 937-947, 2019 | 1021 | 2019 |
| Personalized mobile marketing strategies S Tong, X Luo, B Xu Journal of the Academy of Marketing Science 48, 64-78, 2020 | 392 | 2020 |
| Sustainable retailing in the fashion industry: A systematic literature review S Yang, Y Song, S Tong Sustainability 9 (7), 1266, 2017 | 281 | 2017 |
| The Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance S Tong, N Jia, X Luo, Z Fang Strategic Management Journal 42 (9), 1600-1631, 2021 | 237 | 2021 |
| The impact of platform protection insurance on buyers and sellers in the sharing economy: A natural experiment X Luo, S Tong, Z Lin, C Zhang Journal of Marketing 85 (2), 50-69, 2021 | 68 | 2021 |
| Artificial Intelligence Analyst and Individual Investor Activities: Empirical Evidence from Mutual Fund Investment Y Guo, S Tong, T Chen, S Kumar Nanyang Business School Research Paper, 2022 | 2 | 2022 |
| Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System S Zheng, S Tong, HE Kwon, G Burtch, X Li Available at SSRN 4667778, 2023 | 1 | 2023 |
| Socializing in the crowd: Impact of physical crowdedness on social media usage X Lu, S Tong, HE Kwon, X Zhao, HK Cheng Available at SSRN 4429977, 2023 | 1 | 2023 |
| Individual Sellers’ Social Media Participation and Sales Activities in Social Marketplaces: Evidence from a Natural Experiment S Tong, Y Zhang, G Burtch, Z Lin | 1 | 2021 |
| EXPRESS: How Do Brands Change Their Advertising Spending in Response to a Rival’s Product Recall? S Fang, V Astvansh, S Tong, HH Lee, Y Guo Production and Operations Management, 10591478241283835, 2024 | | 2024 |
| How Do Brands Change Their Advertising Spending in Response to A Rival Brand’s Product Recall? S Fang, V Astvansh, S Tong, HH Lee, Y Guo Available at SSRN, 2024 | | 2024 |
| Choice Architecture for a Better On-Demand Economy: A Field Experiment on Upfront Rating Disclosure in Mobile Search S Tong, S Zheng, Y Chen, S Sridhar, X Li Available at SSRN, 2024 | | 2024 |
| Individual Sellers’ Social Media Participation and Sales Performance in Peer-to-Peer Marketplaces: Evidence from a Quasi-Natural Experiment S Tong, Y Zhang, G Burtch, Z Lin Available at SSRN 3799776, 2023 | | 2023 |
| Peer Priming? A Large-Scale Field Experiment Studying the Impact of Popular Rankings on Demand in Mobile Retail S Zheng, J Tong, S Fang, A Gopal, X Li, Q Jiang | | 2023 |
| Immediate and Continued Effects of App Real-Time Targeting along Customer Shopping Journey: A Field Experiment S Tong, L Wang, X Luo, T Moriguchi Fox School of Business Research Paper, Nanyang Business School Research Paper, 2021 | | 2021 |
