| The smartphone as a pacifying technology S Melumad, MT Pham Journal of Consumer Research 47 (2), 237-255, 2020 | 250 | 2020 |
| The Metaverse: A new digital frontier for consumer behavior R Hadi, S Melumad, ES Park Journal of Consumer Psychology 34 (1), 142-166, 2024 | 221 | 2024 |
| Selectively emotional: How smartphone use changes user-generated content S Melumad, JJ Inman, MT Pham Journal of Marketing Research 56 (2), 259-275, 2019 | 193 | 2019 |
| Full disclosure: How smartphones enhance consumer self-disclosure S Melumad, R Meyer Journal of Marketing 84 (3), 28-45, 2020 | 132 | 2020 |
| Consumer desire for control as a barrier to new product adoption A Faraji-Rad, S Melumad, GV Johar Journal of Consumer Psychology 27 (3), 347-354, 2017 | 123 | 2017 |
| A tale of two Twitterspheres: Political microblogging during and after the 2016 primary and presidential debates R Berman, S Melumad, C Humphrey, R Meyer Journal of Marketing Research 56 (6), 895-917, 2019 | 56 | 2019 |
| Technology-augmented choice: how digital innovations are transforming consumer decision processes S Melumad, R Hadi, C Hildebrand, A Ward Customer Needs and Solutions, 0 | 51* | |
| The pleasure of assessing and expressing our likes and dislikes D He, S Melumad, MT Pham Journal of Consumer Research 46 (3), 545-563, 2019 | 39 | 2019 |
| Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies D Hovy, S Melumad, JJ Inman Journal of Consumer Research 48 (3), 394-414, 2021 | 30 | 2021 |
| Vocalizing search: How voice technologies alter consumer search processes and satisfaction S Melumad Journal of Consumer Research 50 (3), 533-553, 2023 | 16 | 2023 |
| The dynamics of distortion: How successive summarization alters the retelling of news S Melumad, R Meyer, YD Kim Journal of Marketing Research 58 (6), 1058-1078, 2021 | 15 | 2021 |
| EXPRESS: How Listening versus Reading Alters Consumers’ Interpretations of News S Melumad, R Meyer Journal of Marketing Research, 00222437241280068, 2024 | | 2024 |
| Listening versus Reading News R Meyer, S Melumad OSF, 2024 | | 2024 |
| Decoding the Language of Success MD Rocklage, S Melumad Advances in Consumer Research 50, 603-608, 2022 | | 2022 |
| How Modality Shapes Consumer Behavior S Melumad, J Berger, D Oba Advances in Consumer Research 49, 555-560, 2021 | | 2021 |
| The Modern Consumer: How New Technologies are Changing Consumer Behaviors and Interactions S Melumad Advances in Consumer Research 47, 45-50, 2019 | | 2019 |
| Linguistic Insights from Big Data J Berger, KC Lafreniere, SG Moore, RJ Fisher, S Melumad, YD Kim, ... Advances in Consumer Research 46, 2018 | | 2018 |
| Advances in Mobile Consumer Behavior: Effects on Content Generation, Social Persuasion, Mobile Targeting and Shopping Behavior S Melumad, JJ Inman, MT Pham, AT Stephen, L Grewal, PP Zubcsek, ... Advances in Consumer Research 43, 2015 | | 2015 |
Michel Tuan PhamKravis Professor of Business, Columbia UniversityПотвърден имейл адрес: columbia.edu
