| Mean centering helps alleviate “micro” but not “macro” multicollinearity D Iacobucci, MJ Schneider, DL Popovich, GA Bakamitsos Behavior research methods 48, 1308-1317, 2016 | 388 | 2016 |
| Information accessibility as a moderator of judgments: The role of content versus retrieval ease AM Tybout, B Sternthal, P Malaviya, GA Bakamitsos, SB Park Journal of Consumer Research 32 (1), 76-85, 2005 | 155 | 2005 |
| Mean centering, multicollinearity, and moderators in multiple regression: The reconciliation redux D Iacobucci, MJ Schneider, DL Popovich, GA Bakamitsos Behavior research methods 49, 403-404, 2017 | 132 | 2017 |
| Context effects in marketing practice: The case of mood GA Bakamitsos, GJ Siomkos Journal of Consumer Behaviour: An International Research Review 3 (4), 304-314, 2004 | 81 | 2004 |
| A cue alone or a probe to think? The dual role of affect in product evaluations GA Bakamitsos Journal of Consumer Research 33 (3), 403-412, 2006 | 71 | 2006 |
| Hashtag hijacking: What it is, why it happens and how to avoid it P Xanthopoulos, OP Panagopoulos, GA Bakamitsos, E Freudmann Journal of Digital & Social Media Marketing 3 (4), 353-362, 2016 | 22 | 2016 |
| Mood effects on product evaluations: When and how does mood make a difference GA Bakamitsos Northwestern University, 2000 | 17 | 2000 |
| Three essential analytical techniques for the behavioral marketing researcher: median splits, mean-centering, and mediation analysis D Iacobucci, DL Popovich, GA Bakamitsos, SS Posavac, FR Kardes Foundations and Trends® in Marketing 9 (2), 83-174, 2015 | 7 | 2015 |
| Mood Effects on Product Evaluations: When and How Does Mood Make a Difference?," a dissertation of Phd. in Northwestern University GA Bakamitsos | 3 | 2000 |
| PROCESS-BASED VS CONTENT-BASED JUDGMENTS A Tybout, B Sternthal, GA Bakamitsos, P Malaviya | | |
