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Wonkyung Kim
Wonkyung Kim
Unknown affiliation
Verified email at korea.ac.kr
Title
Cited by
Cited by
Year
The psychological effects of playing exergames: A systematic review
S Lee, W Kim, T Park, W Peng
Cyberpsychology, Behavior, and Social Networking 20 (9), 513-532, 2017
1182017
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
C Lou, Q Xie, Y Feng, W Kim
Journal of Product & Brand Management 28 (7), 773-786, 2019
1112019
Pathways to virality: Psychophysiological responses preceding likes, shares, comments, and status updates on Facebook
S Alhabash, N Almutairi, C Lou, W Kim
Media Psychology 22 (2), 196-216, 2019
632019
Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol-related behaviors
S Alhabash, AR McAlister, W Kim, C Lou, C Cunningham, ET Quilliam, ...
Journal of Interactive Advertising 16 (1), 44-58, 2016
432016
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
A Kononova, W Kim, E Joo, K Lynch
International Journal of Advertising 39 (7), 1031-1058, 2020
222020
Communicating to influence perceptions of social stigma: Implications for the use of signs by the homeless as a means of soliciting funds
FJ Boster, RW Liu, T Poorisat, Y Cheng, W Kim, ND Salmon-Seidmann, ...
American behavioral scientist 60 (11), 1293-1305, 2016
82016
The Suasory force of sticky messages: an application to the application of sunscreen
FJ Boster, RW Liu, Y Cheng, W Kim, SJ Shaikh
Communication Studies 69 (1), 4-22, 2018
52018
How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling
L Luo, W Kim
Global Media and China, 20594364231188353, 2023
42023
Implicit discriminatory bias reflected in yelp reviews-a case study
W Quan, Z Li, W Kim
2022 IEEE International Conference on Big Data (Big Data), 6799-6801, 2022
22022
The probability of seeing congruent vs. Incongruent advertisements in paginated online stories affects brand recognition memory and intentions to click on ads
AG Kononova, E Joo, K Lynch, W Kim
American Academy of Advertising. Conference. Proceedings (Online), 136, 2017
22017
Shopping with AI: Consumers' perceived autonomy in the age of AI
W Kim
Human-Centered Artificial Intelligence, 157-171, 2022
12022
Understanding the impact of negative electronic word-of-mouth on consumer: the role of emotional intensity and tie-strength
W Kim, NJ Rifon
American Academy of Advertising. Conference. Proceedings (Online), 128, 2016
12016
Factors leading to viral intention on exercise posts
W Kim, T Park
Social Computing and Social Media: 8th International Conference, SCSM 2016 …, 2016
12016
Psychophysiological responses to likes, shares, comments, and status updates on Facebook
A Al-Riyami, N Almutairi, M Eisele, E Johnson, W Kim, C Lou, S Alhabash
Psychophysiology 52, S47-S47, 2015
12015
Is Processing COVID-19 Information Effective for Wearing Masks? The Effect of Information Processing on Preventive Intention
Y Ku, H Kim, W Kim, GY Noh
International Journal of Communication 17, 21, 2023
2023
Consumer Responses to Intense Negative Emotion in Electronic Word-of-Mouth: The Role of Tie-Strength and Diagnostic Cues
W Kim
Michigan State University, 2018
2018
UNDERSTANDING THE EFFECTS OF BRAND PROMOTION IN SOCIAL NETWORK GAMES: THE ROLE OF CONGRUENCE AND INTEGRATION
W Kim, SM Choi
American Academy of Advertising. Conference. Proceedings (Online), 93, 2014
2014
Digital Fandom Engagement Through Virtual Live-Streaming Concert During Covid-19: The Effect of Perceived Interactivity on Presence, Enjoyment, Fan-Artist Relationship, and Ewom
W Kim, HJ Oh
Enjoyment, Fan-Artist Relationship, and Ewom, 0
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Articles 1–18