The psychological effects of playing exergames: A systematic review S Lee, W Kim, T Park, W Peng Cyberpsychology, Behavior, and Social Networking 20 (9), 513-532, 2017 | 118 | 2017 |
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building C Lou, Q Xie, Y Feng, W Kim Journal of Product & Brand Management 28 (7), 773-786, 2019 | 111 | 2019 |
Pathways to virality: Psychophysiological responses preceding likes, shares, comments, and status updates on Facebook S Alhabash, N Almutairi, C Lou, W Kim Media Psychology 22 (2), 196-216, 2019 | 63 | 2019 |
Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol-related behaviors S Alhabash, AR McAlister, W Kim, C Lou, C Cunningham, ET Quilliam, ... Journal of Interactive Advertising 16 (1), 44-58, 2016 | 43 | 2016 |
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content A Kononova, W Kim, E Joo, K Lynch International Journal of Advertising 39 (7), 1031-1058, 2020 | 22 | 2020 |
Communicating to influence perceptions of social stigma: Implications for the use of signs by the homeless as a means of soliciting funds FJ Boster, RW Liu, T Poorisat, Y Cheng, W Kim, ND Salmon-Seidmann, ... American behavioral scientist 60 (11), 1293-1305, 2016 | 8 | 2016 |
The Suasory force of sticky messages: an application to the application of sunscreen FJ Boster, RW Liu, Y Cheng, W Kim, SJ Shaikh Communication Studies 69 (1), 4-22, 2018 | 5 | 2018 |
How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling L Luo, W Kim Global Media and China, 20594364231188353, 2023 | 4 | 2023 |
Implicit discriminatory bias reflected in yelp reviews-a case study W Quan, Z Li, W Kim 2022 IEEE International Conference on Big Data (Big Data), 6799-6801, 2022 | 2 | 2022 |
The probability of seeing congruent vs. Incongruent advertisements in paginated online stories affects brand recognition memory and intentions to click on ads AG Kononova, E Joo, K Lynch, W Kim American Academy of Advertising. Conference. Proceedings (Online), 136, 2017 | 2 | 2017 |
Shopping with AI: Consumers' perceived autonomy in the age of AI W Kim Human-Centered Artificial Intelligence, 157-171, 2022 | 1 | 2022 |
Understanding the impact of negative electronic word-of-mouth on consumer: the role of emotional intensity and tie-strength W Kim, NJ Rifon American Academy of Advertising. Conference. Proceedings (Online), 128, 2016 | 1 | 2016 |
Factors leading to viral intention on exercise posts W Kim, T Park Social Computing and Social Media: 8th International Conference, SCSM 2016 …, 2016 | 1 | 2016 |
Psychophysiological responses to likes, shares, comments, and status updates on Facebook A Al-Riyami, N Almutairi, M Eisele, E Johnson, W Kim, C Lou, S Alhabash Psychophysiology 52, S47-S47, 2015 | 1 | 2015 |
Is Processing COVID-19 Information Effective for Wearing Masks? The Effect of Information Processing on Preventive Intention Y Ku, H Kim, W Kim, GY Noh International Journal of Communication 17, 21, 2023 | | 2023 |
Consumer Responses to Intense Negative Emotion in Electronic Word-of-Mouth: The Role of Tie-Strength and Diagnostic Cues W Kim Michigan State University, 2018 | | 2018 |
UNDERSTANDING THE EFFECTS OF BRAND PROMOTION IN SOCIAL NETWORK GAMES: THE ROLE OF CONGRUENCE AND INTEGRATION W Kim, SM Choi American Academy of Advertising. Conference. Proceedings (Online), 93, 2014 | | 2014 |
Digital Fandom Engagement Through Virtual Live-Streaming Concert During Covid-19: The Effect of Perceived Interactivity on Presence, Enjoyment, Fan-Artist Relationship, and Ewom W Kim, HJ Oh Enjoyment, Fan-Artist Relationship, and Ewom, 0 | | |