pilar carbonell
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Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes*
P Carbonell, AI Rodríguez‐Escudero, D Pujari
Journal of product innovation management 26 (5), 536-550, 2009
The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
P Carbonell, AI Rodriguez
International journal of research in marketing 23 (1), 1-12, 2006
The effect of market orientation on innovation speed and new product performance
P Carbonell, AIR Escudero
Journal of Business & Industrial Marketing, 2010
Criteria employed for go/no-go decisions when developing successful highly innovative products
P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero
Industrial Marketing Management 33 (4), 307-316, 2004
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero
International Journal of Research in Marketing 28 (2), 145-154, 2011
Relationships among team's organizational context, innovation speed, and technological uncertainty: An empirical analysis
P Carbonell, AI Rodríguez-Escudero
Journal of Engineering and Technology Management 26 (1-2), 28-45, 2009
Designing teams for speedy product development: The moderating effect of technological complexity
P Carbonell, AI Rodriguez
Journal of Business Research 59 (2), 225-232, 2006
Performance effects of involving lead users and close customers in new service development
P Carbonell, AI Rodriguez‐Escudero, D Pujari
Journal of Services Marketing, 2012
Technology newness and impact of go/no-go criteria on new product success
P Carbonell, AI Rodriguez Escudero, JL Munuera Aleman
Marketing Letters 15 (2), 81-97, 2004
Antecedents and consequences of using information from customers involved in new service development
P Carbonell, AI Rodriguez-Escudero
Journal of Business & Industrial Marketing 29 (2), 112-122, 2014
Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making
P Carbonell, AI Rodriguez-Escudero
Industrial Marketing Management 42 (2), 248-259, 2013
Positive and Negative Effects of Team Stressors on Job Satisfaction and New Product Performance*
AI Rodríguez‐Escudero, P Carbonell, JL Munuera‐Aleman
Journal of Product Innovation Management 27 (6), 856-868, 2010
The individual and joint effects of process control and process-based rewards on new product performance and job satisfaction
P Carbonell, AI Rodríguez-Escudero
BRQ Business Research Quarterly 19 (1), 26-39, 2016
The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement
P Carbonell, AIR Escudero
European Journal of Marketing 49 (3/4), 278-301, 2015
The dark side of team social cohesion in NPD team boundary spanning
P Carbonell, AI Rodríguez Escudero
Journal of Product Innovation Management 36 (2), 149-171, 2019
The effects of decentralization in strategy‐making and national culture on NPD portfolio planning
P Carbonell, AI Rodriguez Escudero
Journal of Product Innovation Management 33, 101-116, 2016
The effects of managerial output control and team autonomy on new product development speed: The moderating effect of product newness
P Carbonell, AI Rodríguez-Escudero
International Journal of Product Development, Forthcoming, 2011
Efectos positivos de la implicación del consumidor en el desarrollo de nuevos servicios
PC Foulquié, AIR Escudero, D Pujari
UCJC Business and Society Review (formerly known as Universia Business Review), 2008
Novedad, calidad, velocidad y orden de entrada en el mercado. Sinergias y trade-offs en el lanzamiento de nuevos productos
JR Pinto, P Carbonell, CA Martín
Revista Española de Investigación de Marketing ESIC 17 (2), 53-78, 2013
Cómo acelerar el proceso de desarrollo de los nuevos productos en diferentes contextos de complejidad tecnológica
P Carbonell, AIR Escudero
UCJC Business and Society Review (formerly known as Universia Business Review), 2006
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