Follow
Sarah De Meulenaer
Sarah De Meulenaer
Unknown affiliation
Verified email at uantwerpen.be
Title
Cited by
Cited by
Year
Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
S De Meulenaer, P De Pelsmacker, N Dens
Health communication 33 (3), 291-298, 2018
942018
Which cues cause consumers to perceive brands as more global? A conjoint analysis
S De Meulenaer, N Dens, P De Pelsmacker
International Marketing Review 32 (6), 606-626, 2015
722015
Have no fear: How individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
S De Meulenaer, P De Pelsmacker, N Dens
Journal of Advertising 44 (2), 114-125, 2015
692015
How consumers' values influence responses to male and female gender role stereotyping in advertising
S De Meulenaer, N Dens, P De Pelsmacker, M Eisend
International Journal of Advertising 37 (6), 893-913, 2018
662018
Who Do We Help? How Schwartz Values Influence Responses to Different Frames in Charity Appeals.
N Dens, P De Pelsmacker, S De Meulenaer
Journal of Marketing Development & Competitiveness 11 (4), 2017
142017
The effects of model ethnicity in charity appeals for local and global charities
P De Pelsmacker, N Dens, S De Meulenaer
Journal of Nonprofit & Public Sector Marketing 34 (1), 129-148, 2022
62022
A cross-cultural analysis of consumer responses to male and female gender role stereotyping in advertising
S De Meulenaer, N Dens, P De Pelsmacker, M Eisend
Bridging the gap: 14th International Conference on Research in Advertising …, 2015
22015
Cross-cultural differences in consumer responses to marketing communications and branding
S De Meulenaer
Universiteit Antwerpen (Belgium), 2016
12016
The role of cultural and personal characteristics in the processing of fear appeal messages
S De Meulenaer, N Dens, P De Pelsmacker
Creativity in a Small World: American Academy of Advertising, 2015 Global …, 2015
2015
Which advertising cues cause consumers to perceive brands as more global? A conjoint analysis
S De Meulenaer, N Dens, P De Pelsmacker
Proceedings of the 13th International Conference on Research in Advertising …, 2014
2014
How cultural characteristics moderate consumer responses to positive and negative feelings advertisements
S De Meulenaer, N Dens, P De Pelsmacker
Advertising: types of methods, perceptions and impact on consumer behavior …, 2014
2014
The system can't perform the operation now. Try again later.
Articles 1–11