| Store brand evaluative process in an international context M Gomez-Suarez, M Quinones, MJ Yagúe International Journal of Retail & Distribution Management 44 (7), 754-771, 2016 | 22 | 2016 |
| Technology: a strategic imperative for successful retailers M Quinones, M Gomez-Suarez, I Cruz-Roche, AM Díaz-Martín International journal of retail & distribution management 51 (4), 546-566, 2023 | 12 | 2023 |
| Targeting smart shoppers: a cross-country model M Gómez-Suárez, M Quinones, MJ Yagüe Journal of Business Economics and Management 21 (3), 679-705, 2020 | 10 | 2020 |
| How individual value structures shape smart shopping experience and brand choices: An international perspective M Gomez-Suárez, M Quiñones, MJ Yagüe European Journal of International Management 13 (4), 515-532, 2019 | 10 | 2019 |
| Private label research: a review of consumer purchase decision models M Gómez-Suárez, M Quiñones, MJ Yagüe-Guillén Advances in National Brand and Private Label Marketing: Fourth International …, 2017 | 9 | 2017 |
| The thrill of a smart purchase: Does country matter? M Quinones, M Gómez‐Suárez, MJ Yagüe International Journal of Consumer Studies 46 (1), 295-308, 2022 | 7 | 2022 |
| The post-COVID-19 shopping experience: thoughts on the role of emerging retail technologies AM Díaz-Martín, M Quinones, I Cruz-Roche Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 55-67, 2021 | 7 | 2021 |
| Cross-cultural validation of smart shopping process and its influence on brand attitude M Gómez-Suárez, M Quiñones, MJ Yagüe Advances in National Brand and Private Label Marketing: Third International …, 2016 | 3 | 2016 |
| The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context M Gómez, M Quinones, MJ Yagüe Advances in National Brand and Private Label Marketing: Second International …, 2015 | 2 | 2015 |
| Retail technologies that enhance the customer experience: a practitioner-centred approach M Quinones, AM Díaz-Martín, M Gómez-Suárez Humanities and Social Sciences Communications 10 (1), 1-8, 2023 | 1 | 2023 |
| Alexa, Give Me a Hand… On GenZ’Smart Speaker Acceptance in a Retail Environment A Schmitz, M Quiñones, AM Díaz-Martín International Conference on Marketing and Technologies, 49-58, 2022 | 1 | 2022 |
| La transformación del retail: el papel de la tecnología en la crisis de la COVID-19 M Quiñones, A Schmitz, A Díaz-Martín Distribución y Consumo 167 (3), 36-47, 2021 | 1* | 2021 |
| Conceptualization and measurement of smart shopping M Quinones, M Gómez-Suárez, MJ Yagüe Predicting Trends and Building Strategies for Consumer Engagement in Retail …, 2019 | 1 | 2019 |
| The Influence of the Covid-19 Pandemic on Social Media Engagement of Luxury Hotels M Gómez-Suárez, M Veloso, M Quinones National Brand and Private Label Marketing Conference, 134-141, 2023 | | 2023 |
| Effect of covid-19 on behavioral engagement with luxury hotels: an observation on facebook M Gómez-Suárez, M Veloso, M Quinones | | 2022 |
| Impacto del covid-19 en la interacción de los usuarios con el contenido generado por el hotel en Facebook MG Suárez, M Veloso, M Quiñones TuriTec: XIII Congreso Internacional Turismo y Tecnologías de la Información …, 2021 | | 2021 |
| INFLUENCIA DE LOS VALORES INDIVIDUALES EN LA COMPRA INTELIGENTE: IMPLICACIONES PARA LA GESTIÓN DE MARCA M Gómez, M Quinones, MJ Yagüe | | |
| Transformación digital en distribución: Soluciones tecnológicas y estrategias competitivas AM Díaz-Martín, IC Roche, MG Suárez, M Quiñones | | |
Maria Jesus YagüeCatedrática marketing UAMПотвърден имейл адрес: uam.es
