CB Bhattacharya
CB Bhattacharya
HJ Zoffer Chair of Sustainability and Ethics
Потвърден имейл адрес: pitt.edu
Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
S Sen, CB Bhattacharya
Journal of Marketing Research 38 (2), 225-243, 2001
Consumer-company identification: a framework for understanding consumers' relationships with companies
CB Bhattacharya, S Sen
Journal of Marketing 67 (2), 76-88, 2003
Corporate social responsibility, customer satisfaction, and market value
X Luo, CB Bhattacharya
Journal of Marketing 70 (4), 1-18, 2006
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
CB Bhattacharya, S Sen
California Management Review 47 (1), 9-24, 2004
Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication
S Du, CB Bhattacharya, S Sen
International journal of management reviews 12 (1), 8-19, 2010
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
S Sen, CB Bhattacharya, D Korschun
Journal of the Academy of Marketing science 34 (2), 158-166, 2006
Understanding the bond of identification: An investigation of its correlates among art museum members
CB Bhattacharya, H Rao, MA Glynn
The Journal of Marketing 59 (4), 46-57, 1995
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
S Du, CB Bhattacharya, S Sen
International journal of research in marketing 24 (3), 224-241, 2007
Antecedents and consequences of customer-company identification: expanding the role of relationship marketing.
M Ahearne, CB Bhattacharya, T Gruen
Journal of applied psychology 90 (3), 574, 2005
Using corporate social responsibility to win the war for talent
CB Bhattacharya, S Sen, D Korschun
MIT Sloan Management Review 49 (2), 37-44, 2008
Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives
CB Bhattacharya, D Korschun, S Sen
Journal of Business Ethics 85 (2), 257-272, 2009
The debate over doing good: Corporate social performance, strategic marketing levers, and firm-idiosyncratic risk
X Luo, CB Bhattacharya
Journal of marketing 73 (6), 198-213, 2009
Defining who you are by what you're not: Organizational disidentification and the National Rifle Association
KD Elsbach, CB Bhattacharya
Organization Science 12 (4), 393-413, 2001
Corporate social responsibility, customer orientation, and the job performance of frontline employees
D Korschun, CB Bhattacharya, SD Swain
Journal of marketing 78 (3), 20-37, 2014
Corporate social responsibility and competitive advantage: Overcoming the trust barrier
S Du, CB Bhattacharya, S Sen
Management Science 57 (9), 1528-1545, 2011
Relating brand and customer perspectives on marketing management
T Ambler, CB Bhattacharya, J Edell, KL Keller, KN Lemon, V Mittal
Journal of Service Research 5 (1), 13-25, 2002
When customers are members: Customer retention in paid membership contexts
CB Bhattacharya
Journal of the academy of marketing science 26 (1), 31-44, 1998
Us versus them: The roles of organizational identification and disidentification in social marketing initiatives
CB Bhattacharya, KD Elsbach
Journal of Public Policy & Marketing 21 (1), 26-36, 2002
Corporate social responsibility: A corporate marketing perspective
D Hildebrand, S Sen, CB Bhattacharya
European Journal of Marketing 45 (9/10), 1353-1364, 2011
Stakeholder marketing: Beyond the four Ps and the customer
CB Bhattacharya, D Korschun
Journal of Public Policy & Marketing 27 (1), 113-116, 2008
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